Our Story

            As two food enthusiasts, we have been cooking  for years, constantly experimenting with new flavors and ingredients. We love nothing more than crafting the perfect dish, and had accumulated cabinets full of individual, often expensive spices. Wasn't there a blend on the market that would give us the results we were looking for? It didn't seem complicated: lots of flavor, a bit of spice, not much sodium, no sugar, and gluten-free.  No matter how many spice blends we tried, we just couldn't find one that had the right balance.

One day, after yet another unsuccessful search for the perfect seasoning mix, we decided enough was enough. We were going to create our own blend, one that would perfectly complement our favorite dishes without drowning out its flavor and would meet our nutritional needs (as well as our discerning palates). We spent countless months experimenting with different combinations of spices and herbs, meticulously measuring and tweaking until we had found the right balance.

When we finally tasted the result of our hard work, we were thrilled. The seasoning mix was spicy, but not overpowering, with just the right amount of smokiness and saltiness. We started using it in all of our favorite dishes, and soon our friends and family were raving about the flavors they were experiencing. More Flavor Less Heat was born! 

And the same attention we put into creating the mix at the beginning, goes into each jar we produce. We hope you enjoy it as much as we do!​